Havoc Syndrome

Program: Adobe Illustrator

Havoc Syndrome is a local dance group based in Calgary. The group takes on a casual stance but wishes to show itself as different from the rest. With their own brand, they can stand out from other dance groups in the city and more. This document is to guide how the new logo for Havoc Syndrome is to be used to perform at its best as its new identity. My challenge was the request from the client that required the logo to have a 'Saturn' base and all lowercase font.

The branding guide took around a month and around 30 hours to complete for both the client and an independent study project. The colour palette chosen for this logo is based on pastel colours that have become muted.