Dog Jog Bridge Banner

Program: Adobe Illustrator

 

Bridge Banner designs for a fundraising event called Dog Jog in cooperation with the Calgary Humane Society. I worked alongside a team of designers to create an advertisement package for the event in 2024. These bridge banners are designed to be printed and hung across pedestrian and overhead bridges over roads to advertise the event.

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Our team created a brand-new logo and design so for our individual advertisement pieces we had to make sure to keep to the brand standards. My pieces here were to make sure that info could be read easily by cars driving by quickly and that the drivers could absorb as much important information as they could. The teal background colour is to attract the view of the drivers to take a quick and safe glance before they move on.

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The challenge was to make sure that the banners had enough information but also not to be too full of information sot that people who drive by can read quickly what is needed and gain interest in the event.