Crown Boba

Program: Adobe Illustrator

A Corporate Identity exercise where I was tasked to create a mock Logo for a fake website. I chose to create a logo for a bubble tea cafe brand with a royal theme.

The font used was Black Chancery and the colours Purple and Gold to keep the royal theme.
The business card mockup shows off both the horizontal and vertical logos. The front side showcases just the logo and the back side provides the contact information. I wanted to create a very recognizable logo a first glance while still showing the clear message of the branding.

​

The challenge I encountered was to make sure not to pick or create a shape of a crown that was recognized from a different brand as a few famous ones also use something of similar design.